S
SoundStrategy.ai

The Blog

Music Marketing Insights

Data-backed strategies for independent artists. No fluff — just what the numbers say works.

Social Growth 7 min read

TikTok vs Instagram Reels vs YouTube Shorts: Where Should Independent Artists Focus in 2025?

We tracked 300 independent artists across all three short-video platforms for 6 months, measuring which platform drove the most real outcomes: streams, follows, and email sign-ups.

Read Article
Playlist Pitching 6 min read

How to Pitch Spotify Editorial Playlists in 2025: A Data-Backed Framework

We surveyed 200 independent artists who successfully landed editorial placements to find the patterns behind their pitches.

Read Article
Data Insights 7 min read

The Spotify Algorithm in 2025: What 50,000 Artist Profiles Actually Tell Us

We analysed 50,000 Spotify artist profiles to find the real patterns behind algorithmic growth — and the results challenge several popular assumptions.

Read Article