Most releases underperform because the marketing starts too late. Enter your release date and get a week-by-week action plan — tailored to your release type and platforms.
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The single most common reason independent releases underperform isn't budget — it's timing. Artists announce a release a week out, pitch Spotify editorial two days before the drop, and wonder why the algorithm ignored them.
Spotify requires editorial pitches at least 7 days before release — but curators plan playlists 3–5 weeks out. The window that actually works is 4–6 weeks before your release date.
Spotify's algorithm evaluates how a track performs in the first 72 hours to determine whether to push it to more listeners. Everything in your pre-release campaign is designed to drive traffic in that window.